Joanna Williams

Psychotherapist, executive coach and organisational consultant with a longstanding interest in identity, meaning and human development. I support leaders to work with what sits beneath the surface and lead with clarity and depth.

After 20 years in senior marketing and strategy roles, I retrained as a psychotherapist. I now work with law firms, founders and leaders, integrating commercial understanding with psychology to support resilience, relational depth and thoughtful leadership.

Functional Fluency gave me a grounded, practical language for what happens beneath the surface of behaviour, especially under pressure. It also provides a bridge between my therapy and coaching work.

I use TIFF profiles, Get on the Mat sessions and Functional Fluency to help clients understand the patterns shaping their behaviour, particularly in high-pressure roles. The model supports greater choice, emotional literacy and more balanced ways of leading and relating.

Clients describe me as calm, perceptive and steady. I help people slow down enough to see what is driving them, without losing sight of performance and responsibility. I bring psychological depth alongside practical clarity.

Joanna's website is available here.